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epay Launches the First Gift Card Mall in Brazil at Grupo PĂŁo de AcĂșcar

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SÃO PAULO, Brazil — December 19, 2011 — epay, a division of Euronet Worldwide, Inc. (NASDAQ: EEFT) and a global provider and distribution network of prepaid products, announced today the launch of the first gift card mall program in Brazil in partnership with Grupo PĂŁo de AcĂșcar (GPA), Brazil’s largest retailer.   epay was chosen through a formal proposal process managed by GPA earlier this year. Phase one of the program will encompass six Extra hypermarkets in SĂŁo Paulo and will be expanded to other flagship stores of GPA.

The product offering is comprised of several local and global epay content partners across a wide range of categories, including online video games, online social media games, e-learning, long distance calling cards and entertainment.  The initial gift card portfolio leverages existing partnerships, both local and global, and will expand as more content providers choose epay as their distribution partner for Brazil. Consumers can choose a gift card for either self-use or gifting from nearly a dozen brand and service options, including Level Up!, Vostu, Paymentez, IDT, Ezlearn, Escola 24 Horas and Cresça Brasil. The gift cards are prominently displayed on custom card racks throughout the store in multiple high-traffic locations, such as the main entrance, electronics department and check out aisles.  The gift card is activated at the check-out register and immediately ready for use.

“epay is proud to partner with Grupo PĂŁo de AcĂșcar to make history in Brazil with the first gift card mall in the country,” said Carlos Henrique Pegurier, Managing Director, epay Brazil.  “Being able to leverage our gift card mall experience in other countries positions us as the right provider for this launch and we are glad GPA recognized our strength in this area. Brazil’s vibrant economy, fueled by its growing middle class and coupled with the upcoming 2014 FIFA World Cup and 2016 Summer Olympic Games, makes this a fantastic time for epay to invest in gift card mall programs in the country.”

“We are pleased to be the first to market with the gift card mall category in Brazil,” said Renato Caetano, Services Manager at GPA.  “As the leader in the retail market in Brazil, GPA is excited to bring this new gift card category to our customers with the help of epay.  The gift card mall offers GPA shoppers a one-stop shopping experience for gift cards, giving consumers the choice of gifts from multiple categories such as games, courses and entertainment.  The current gift card offering is merely the beginning - we expect to launch many more powerful brands in coming months to further the gift card mall concept in our stores.”

After the initial phase, a rollout to more than 400 GPA locations is scheduled to commence mid-January 2012.

 

About epay
epay, a Division of Euronet Worldwide, Inc. (NASDAQ: EEFT), is a global prepaid product provider and distribution network – enabling service providers to maximize the sales of their products and services. epay delivers innovative and tailored electronic payment, cash collection solutions including POS systems integration, a full settlement and reporting service and full marketing and distribution service support. 

The epay product portfolio includes prepaid mobile top-up, prepaid debit cards, e-wallets, gift cards, digital music and other content, lottery, bill payment and money transfer through its sister company Ria, and transport payment solutions including road tolls and public transport. 

epay delivers these products through a worldwide network of approximately 282,000 retailer locations and 591,000 points of sale (POS) across a number of markets including Australia, Austria, Brazil, France, Germany, India, Ireland, Italy, New Zealand, Poland, Romania, Spain, Switzerland, the UK and the US. Visit www.epayworldwide.com for more information.

About Grupo PĂŁo de AcĂșcar
A pioneer in the retail food sector in Brazil, Pão de Açucar Group is the largest distribution company in South America. To ensure performance in the market and meet the needs and expectations of consumers in Brazil, the Group has a multi-format structure with more than 1,800 stores operating under different business models, namely: supermarkets (Pão de Açucar, Extra), hypermarkets (Extra), proximity stores (Extra Fåcil), durable goods stores (Ponto Frio, Casas Bahia) and cash&carry (Assai Wholesaler).

The company also operates in e-commerce in the areas of food, with www.paodeacucar.com.br, and non-food, with Nova Pontocom, a company that has in its portfolio the online operations of three major national retailers: Casasbahia.com.br, Extra.com.br, Pontofrio.com.br and Ponto Frio Wholesale. The Group also has operations in the sectors of gas stations and drugstores. Summing all its business, GPA ranks as the largest private employer in Brazil, with about 160,000 employees. Acting solely in Brazil, the Company amounts to more than 2.8 million square meters of sales area spread over 19 states and the Federal District. Pão de Açucar Group has shares listed on Bovespa since October 1995 and on the New York Stock Exchange (ADR level III) since May 1997. In 2010, gross sales of Pão de Açucar Group summed BRL 36,144.4 million, a growth of 37.9% in comparison with 2009.

 

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